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IMAGINE

INVENT

What is Organic Reinvention?

Organic Reinvention is the art of using assets transformatively to create breakthrough growth.

Businesses tend to look at growth in a binary manner: building (organic) or buying (inorganic). The former is seen as incremental and opportunistic and the latter, visionary and breakthrough.

At Kitchen8 we believe there’s a third pathway to growth that bypasses this forced distinction and which is in far more in tune with the zeitgeist, being about renewal, repurposing and finding ways to create new value from what already exists. We call it ‘Organic Reinvention’.

Organic Reinvention is rooted in the belief that businesses inherently have what they need to achieve breakthrough growth from within through ambition and ingenuity. This growth can be supercharged when new assets and capabilities are brought into the mix in a targeted way, to unlock the business’ true potential.

Organic Reinvention requires three things: a deep understanding of the business’ capabilities, a fresh and human-centric vision of where the world is heading and a transformational thought that brings the two together. What emerges is a blueprint for growth that integrates a range of initiatives, both build and buy, to create something different and better.